Roofing
What to film on a roof job (roofing shot list)
What should a roofing crew actually film on a job?
Before/After Carousel
Why it works: Highest trust-per-effort; doubles as PRESENCE landing-page and GBP proof-of-work.
- BEFORE_LOCK - Photo the before from 2-3 fixed angles. Note each spot.
- AFTER_REVEAL - Re-shoot the identical angles after.
Day In The Life Of A Crew
Why it works: Doubles as recruiting content — 'home by 4' is a hiring hook (Gap 9 crossover).
- PERSONALITY_BEAT - Quick clips: truck loading at 7am, coffee, first job, lunch, last job, home by 4.
You Won't Believe What We Found
Why it works: Unpredictability drives shares ('you have to see this').
- HOOK - Film the weird find (buried object, wild critter, bizarre overgrowth) in the first 2 seconds.
The 'What Did It Look Like Before' Testimonial
Why it works: Highest-trust post format; simultaneously triggers the GBP review request (Gap 10).
- TESTIMONIAL - Crew lead asks 3 SPECIFIC questions (never 'say something nice'): 'What did it look like before?', 'What made you finally call someone?', 'Who would you tell about us?'
We Start At 7, You're Home By 4
Why it works: Solves the owner's #2 pain (hiring); reduces churn by making the app load-bearing twice (Gap 9).
- PERSONALITY_BEAT - Show the real workday rhythm + one honest line about pay range and hours. No corporate 'join our team' graphic.
Bilingual Crew Spotlight
Why it works: Bilingual posting is itself a local growth strategy — untapped second audience (Gap 3).
- PERSONALITY_BEAT - Crew member introduces the job in Spanish with English captions (or vice versa). Real, not scripted-stiff.
Questions
How long should a roofing job video be?
Most formats in this trade land between 15 and 45 seconds. Film more than you need and cut to the moment that carries the story.
Run this system without thinking about it
Turn every roof job into your next three. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.