Roofing
A season-by-season roofing content plan
What should a roofing business post in each season?
Spring
post-winter inspections, "get ahead of storm season"
- Storm damage seasonal fit 95/100
- Replacements seasonal fit 85/100
- Repairs seasonal fit 85/100
- Inspections seasonal fit 85/100
- Gutters seasonal fit 85/100
Summer
peak replacement season — show the tear-off + install
- Replacements seasonal fit 90/100
- Storm damage seasonal fit 90/100
- Repairs seasonal fit 85/100
- Inspections seasonal fit 75/100
- Gutters seasonal fit 75/100
Fall
pre-winter inspections, gutter cleans, "beat the snow"
- Replacements seasonal fit 90/100
- Inspections seasonal fit 90/100
- Gutters seasonal fit 90/100
- Repairs seasonal fit 85/100
- Storm damage seasonal fit 80/100
Winter
ice-dam & leak repairs, storm-damage response
- Storm damage seasonal fit 75/100
- Repairs seasonal fit 70/100
- Inspections seasonal fit 70/100
- Gutters seasonal fit 70/100
- Replacements seasonal fit 55/100
Questions
What should a roofing business post in the off-season?
Off-season is a content season, not a dead one: equipment and shop work, planning content, and booking campaigns for the season ahead keep the account alive so it is not cold-starting when demand returns.
Run this system without thinking about it
Turn every roof job into your next three. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.