Roofing: the content formats that book jobs

Before/After Carousel

Why it works: Highest trust-per-effort; doubles as PRESENCE landing-page and GBP proof-of-work.

Hooks that fit:

• Swipe to see the after ➡️
• Same yard. Same day. 👇

Day In The Life Of A Crew

Why it works: Doubles as recruiting content — 'home by 4' is a hiring hook (Gap 9 crossover).

Hooks that fit:

• 7am to 4pm with the crew
• This is what a day actually looks like

Ideal length: 30s

You Won't Believe What We Found

Why it works: Unpredictability drives shares ('you have to see this').

Hooks that fit:

• Found THIS under the hedge 😳
• Been doing this {years} years, never seen this

Ideal length: 15s

The 'What Did It Look Like Before' Testimonial

Why it works: Highest-trust post format; simultaneously triggers the GBP review request (Gap 10).

Hooks that fit:

• Hear it from {name} 👇
• The before will shock you — from the homeowner herself

Ideal length: 30s

We Start At 7, You're Home By 4

Why it works: Solves the owner's #2 pain (hiring); reduces churn by making the app load-bearing twice (Gap 9).

Hooks that fit:

• We're hiring — here's the honest pitch 👇
• Tired of a desk? Home by 4 every day.

Ideal length: 25s

Bilingual Crew Spotlight

Why it works: Bilingual posting is itself a local growth strategy — untapped second audience (Gap 3).

Hooks that fit:

• Conoce al equipo 👋 (Meet the crew)
• Dos idiomas, un equipo

Ideal length: 25s

Full Job Timelapse

Why it works: Compressed effort = maximum perceived value per second.

Hooks that fit:

• 8 hours in 15 seconds ⏱️
• Watch the whole thing

Ideal length: 15s

How We Price A Job (Estimate Walkthrough)

Why it works: Educational trust-builder; strong on rain/off-season days and pre-qualifies leads.

Hooks that fit:

• Ever wonder how we price a yard? 👇
• What actually goes into your quote

Ideal length: 30s