Pool Service
What to film on a pool job (pool service shot list)
What should a pool service crew actually film on a job?
Before/After Carousel
Why it works: Highest trust-per-effort; doubles as PRESENCE landing-page and GBP proof-of-work.
- BEFORE_LOCK - Photo the before from 2-3 fixed angles. Note each spot.
- AFTER_REVEAL - Re-shoot the identical angles after.
You Won't Believe What We Found
Why it works: Unpredictability drives shares ('you have to see this').
- HOOK - Film the weird find (buried object, wild critter, bizarre overgrowth) in the first 2 seconds.
The Customer Sees It For The First Time
Why it works: Authentic emotion + social proof; wire to PRESENCE GBP review request (Gap 10).
- PERSONALITY_BEAT - Capture the homeowner's genuine first reaction to the finished work (with consent).
The 'What Did It Look Like Before' Testimonial
Why it works: Highest-trust post format; simultaneously triggers the GBP review request (Gap 10).
- TESTIMONIAL - Crew lead asks 3 SPECIFIC questions (never 'say something nice'): 'What did it look like before?', 'What made you finally call someone?', 'Who would you tell about us?'
Questions
How long should a pool service job video be?
Most formats in this trade land between 15 and 45 seconds. Film more than you need and cut to the moment that carries the story.
Run this system without thinking about it
Turn a green pool into a booking machine. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.