Pool Service
A season-by-season pool service content plan
What should a pool service business post in each season?
Spring
green-to-clean transformations — your viral season
- Green-to-clean seasonal fit 98/100
- Openings & closings seasonal fit 98/100
- Weekly service seasonal fit 85/100
- Tile & filter seasonal fit 85/100
- Equipment repair seasonal fit 80/100
Summer
crystal-clear maintenance, the satisfying vacuum passes
- Weekly service seasonal fit 95/100
- Tile & filter seasonal fit 95/100
- Equipment repair seasonal fit 85/100
- Green-to-clean seasonal fit 80/100
- Openings & closings seasonal fit 50/100
Fall
closings, winterizing, equipment checks
- Weekly service seasonal fit 60/100
- Equipment repair seasonal fit 60/100
- Tile & filter seasonal fit 60/100
- Green-to-clean seasonal fit 55/100
- Openings & closings seasonal fit 15/100
Winter
closings, covers, "book your spring opening now"
- Equipment repair seasonal fit 55/100
- Weekly service seasonal fit 25/100
- Green-to-clean seasonal fit 25/100
- Tile & filter seasonal fit 25/100
- Openings & closings seasonal fit 10/100
Questions
What should a pool service business post in the off-season?
Off-season is a content season, not a dead one: equipment and shop work, planning content, and booking campaigns for the season ahead keep the account alive so it is not cold-starting when demand returns.
Run this system without thinking about it
Turn a green pool into a booking machine. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.