Pool Service
Pool Service: the content formats that book jobs
Which social media formats actually book jobs for a pool service business?
Before/After Carousel
Why it works: Highest trust-per-effort; doubles as PRESENCE landing-page and GBP proof-of-work.
Hooks that fit:
- Swipe to see the after ➡️
- Same yard. Same day. 👇
You Won't Believe What We Found
Why it works: Unpredictability drives shares ('you have to see this').
Hooks that fit:
- Found THIS under the hedge 😳
- Been doing this {years} years, never seen this
The Customer Sees It For The First Time
Why it works: Authentic emotion + social proof; wire to PRESENCE GBP review request (Gap 10).
Hooks that fit:
- Her reaction says it all ❤️
- We didn't tell her how much we changed
The 'What Did It Look Like Before' Testimonial
Why it works: Highest-trust post format; simultaneously triggers the GBP review request (Gap 10).
Hooks that fit:
- Hear it from {name} 👇
- The before will shock you — from the homeowner herself
Questions
Which platform should a pool service business post to first?
Start where the work is visual and local: short-form video, then the same clip on your Google Business Profile so it reaches people already searching for the service.
Run this system without thinking about it
Turn a green pool into a booking machine. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.