Pest Control
Pest Control: the content formats that book jobs
Which social media formats actually book jobs for a pest control business?
Day In The Life Of A Crew
Why it works: Doubles as recruiting content — 'home by 4' is a hiring hook (Gap 9 crossover).
Hooks that fit:
- 7am to 4pm with the crew
- This is what a day actually looks like
You Won't Believe What We Found
Why it works: Unpredictability drives shares ('you have to see this').
Hooks that fit:
- Found THIS under the hedge 😳
- Been doing this {years} years, never seen this
We Start At 7, You're Home By 4
Why it works: Solves the owner's #2 pain (hiring); reduces churn by making the app load-bearing twice (Gap 9).
Hooks that fit:
- We're hiring — here's the honest pitch 👇
- Tired of a desk? Home by 4 every day.
Questions
Which platform should a pest control business post to first?
Start where the work is visual and local: short-form video, then the same clip on your Google Business Profile so it reaches people already searching for the service.
Run this system without thinking about it
Turn every treatment into peace-of-mind content. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.