Painting
A season-by-season painting content plan
What should a painting business post in each season?
Spring
exteriors, decks, "refresh before summer"
- Exterior seasonal fit 90/100
- Decks & fences seasonal fit 90/100
- Interior seasonal fit 70/100
- Cabinets seasonal fit 70/100
- Commercial seasonal fit 70/100
Summer
peak exterior season — the big house reveals
- Exterior seasonal fit 95/100
- Decks & fences seasonal fit 85/100
- Interior seasonal fit 65/100
- Cabinets seasonal fit 65/100
- Commercial seasonal fit 65/100
Fall
interiors again, holiday-ready refreshes
- Interior seasonal fit 80/100
- Exterior seasonal fit 80/100
- Cabinets seasonal fit 80/100
- Commercial seasonal fit 80/100
- Decks & fences seasonal fit 70/100
Winter
interiors & cabinets — the indoor season
- Interior seasonal fit 90/100
- Cabinets seasonal fit 90/100
- Commercial seasonal fit 90/100
- Exterior seasonal fit 30/100
- Decks & fences seasonal fit 25/100
Questions
What should a painting business post in the off-season?
Off-season is a content season, not a dead one: equipment and shop work, planning content, and booking campaigns for the season ahead keep the account alive so it is not cold-starting when demand returns.
Run this system without thinking about it
Turn every fresh coat into a feed-stopping reveal. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.