Painting
Painting: the content formats that book jobs
Which social media formats actually book jobs for a painting business?
Before/After Carousel
Why it works: Highest trust-per-effort; doubles as PRESENCE landing-page and GBP proof-of-work.
Hooks that fit:
- Swipe to see the after ➡️
- Same yard. Same day. 👇
The Customer Sees It For The First Time
Why it works: Authentic emotion + social proof; wire to PRESENCE GBP review request (Gap 10).
Hooks that fit:
- Her reaction says it all ❤️
- We didn't tell her how much we changed
The 'What Did It Look Like Before' Testimonial
Why it works: Highest-trust post format; simultaneously triggers the GBP review request (Gap 10).
Hooks that fit:
- Hear it from {name} 👇
- The before will shock you — from the homeowner herself
Full Job Timelapse
Why it works: Compressed effort = maximum perceived value per second.
Hooks that fit:
- 8 hours in 15 seconds ⏱️
- Watch the whole thing
Questions
Which platform should a painting business post to first?
Start where the work is visual and local: short-form video, then the same clip on your Google Business Profile so it reaches people already searching for the service.
Run this system without thinking about it
Turn every fresh coat into a feed-stopping reveal. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.