HVAC
What to film on a system job (hvac shot list)
What should a hvac crew actually film on a job?
Day In The Life Of A Crew
Why it works: Doubles as recruiting content — 'home by 4' is a hiring hook (Gap 9 crossover).
- PERSONALITY_BEAT - Quick clips: truck loading at 7am, coffee, first job, lunch, last job, home by 4.
Honest Tool Review
Why it works: Peer-trust + affiliate potential; strong in trade Facebook groups.
- PERSONALITY_BEAT - Owner or crew lead holds the new tool, says one honest pro and one honest con from real use.
We Start At 7, You're Home By 4
Why it works: Solves the owner's #2 pain (hiring); reduces churn by making the app load-bearing twice (Gap 9).
- PERSONALITY_BEAT - Show the real workday rhythm + one honest line about pay range and hours. No corporate 'join our team' graphic.
How We Price A Job (Estimate Walkthrough)
Why it works: Educational trust-builder; strong on rain/off-season days and pre-qualifies leads.
- PERSONALITY_BEAT - Owner walks a property explaining (transparently) what drives the price — square footage, access, disposal. No exact customer price shown.
Questions
How long should a hvac job video be?
Most formats in this trade land between 25 and 30 seconds. Film more than you need and cut to the moment that carries the story.
Run this system without thinking about it
Turn every install into a trust-building reel. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.