HVAC
A season-by-season hvac content plan
What should a hvac business post in each season?
Spring
AC tune-ups, "beat the summer rush"
- Installs seasonal fit 95/100
- Maintenance seasonal fit 90/100
- Duct cleaning seasonal fit 90/100
- Tune-ups seasonal fit 90/100
- Repairs seasonal fit 85/100
Summer
AC installs & rescues in the heat
- Repairs seasonal fit 98/100
- Installs seasonal fit 90/100
- Maintenance seasonal fit 70/100
- Duct cleaning seasonal fit 70/100
- Tune-ups seasonal fit 70/100
Fall
heating tune-ups, "before the first cold snap"
- Maintenance seasonal fit 90/100
- Duct cleaning seasonal fit 90/100
- Tune-ups seasonal fit 90/100
- Installs seasonal fit 55/100
- Repairs seasonal fit 55/100
Winter
heating repairs, "no-heat" rescues, furnace tune-ups
- Maintenance seasonal fit 70/100
- Duct cleaning seasonal fit 70/100
- Tune-ups seasonal fit 70/100
- Installs seasonal fit 30/100
- Repairs seasonal fit 25/100
Questions
What should a hvac business post in the off-season?
Off-season is a content season, not a dead one: equipment and shop work, planning content, and booking campaigns for the season ahead keep the account alive so it is not cold-starting when demand returns.
Run this system without thinking about it
Turn every install into a trust-building reel. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.