Pressure Washing
Pressure Washing: the content formats that book jobs
Which social media formats actually book jobs for a pressure washing business?
Guess The Price
Why it works: Comment-bait via a withheld answer — engineered engagement without being misleading (TRIBUNAL Claims-safe).
Hooks that fit:
- Guess what we charged for this 👇
- How much would YOU pay?
Before/After Carousel
Why it works: Highest trust-per-effort; doubles as PRESENCE landing-page and GBP proof-of-work.
Hooks that fit:
- Swipe to see the after ➡️
- Same yard. Same day. 👇
Day In The Life Of A Crew
Why it works: Doubles as recruiting content — 'home by 4' is a hiring hook (Gap 9 crossover).
Hooks that fit:
- 7am to 4pm with the crew
- This is what a day actually looks like
Honest Tool Review
Why it works: Peer-trust + affiliate potential; strong in trade Facebook groups.
Hooks that fit:
- Is the {tool} worth {price}? Honest take.
- 3 weeks with the {tool} — here's the truth
The Timed Crew Challenge
Why it works: Gamified stakes + crew personality; feeds the CREW MODE leaderboard.
Hooks that fit:
- 2 guys, {time} minutes, watch this
- Speedrun: {service} edition
You Won't Believe What We Found
Why it works: Unpredictability drives shares ('you have to see this').
Hooks that fit:
- Found THIS under the hedge 😳
- Been doing this {years} years, never seen this
The 'What Did It Look Like Before' Testimonial
Why it works: Highest-trust post format; simultaneously triggers the GBP review request (Gap 10).
Hooks that fit:
- Hear it from {name} 👇
- The before will shock you — from the homeowner herself
We Start At 7, You're Home By 4
Why it works: Solves the owner's #2 pain (hiring); reduces churn by making the app load-bearing twice (Gap 9).
Hooks that fit:
- We're hiring — here's the honest pitch 👇
- Tired of a desk? Home by 4 every day.
Questions
Which platform should a pressure washing business post to first?
Start where the work is visual and local: short-form video, then the same clip on your Google Business Profile so it reaches people already searching for the service.
Run this system without thinking about it
Turn every filthy driveway into your best salesperson. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.