Landscaping & Lawn Care
A season-by-season landscaping & lawn care content plan
What should a landscaping & lawn care business post in each season?
Spring
spring cleanups, first mows, the big wake-up transformations
- Mulch seasonal fit 95/100
- Cleanups seasonal fit 90/100
- Mowing seasonal fit 85/100
- Tree & shrub seasonal fit 85/100
- Hardscaping seasonal fit 80/100
Summer
satisfying stripes, peak maintenance, the heat-of-the-day grind
- Mowing seasonal fit 90/100
- Hardscaping seasonal fit 85/100
- Tree & shrub seasonal fit 75/100
- Cleanups seasonal fit 65/100
- Mulch seasonal fit 60/100
Fall
leaf cleanups, aeration/overseed, last mow of the year
- Cleanups seasonal fit 95/100
- Hardscaping seasonal fit 80/100
- Tree & shrub seasonal fit 80/100
- Mulch seasonal fit 75/100
- Mowing seasonal fit 70/100
Winter
off-season prep, snow/hardscape, "book now for spring"
- Hardscaping seasonal fit 50/100
- Cleanups seasonal fit 45/100
- Tree & shrub seasonal fit 40/100
- Mulch seasonal fit 30/100
- Mowing seasonal fit 25/100
Questions
What should a landscaping & lawn care business post in the off-season?
Off-season is a content season, not a dead one: equipment and shop work, planning content, and booking campaigns for the season ahead keep the account alive so it is not cold-starting when demand returns.
Run this system without thinking about it
Turn every yard into a customer magnet. FIELDCAST builds the shot list for each job, turns the footage into finished posts, and publishes them.